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Sunday, September 13, 2009 (19:16:56) |
| Tags : Lifestyle, Kolkata Fashion Week, Rimi Sen, Anita Dongre |
Rimi Sen walks the ramp for Anita Dongre at KFW II |
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| Kolkata: With her love for Luxury and Lifestyle, Anita launched her one of a kind couture line, ANITA DONGRE TIMELESS. The label caters to custom made occasion wear, where Anita meets clients personally and creates gorgeous outfits to the tastes of the user. Be it a bridal trousseau or a red carpet stunner, ANITA DONGRE TIMELESS is the luxury outfit you'll desire to own and have forever.
The Timeless collection is a body of work that delves into the rich heritage of Indian textiles to draw inspiration for its designs that brilliantly represent the au courant.
The collection makes ingenious use of traditional weaves and silks all over the country to create styles that are classics, feminine and eternal. Each ensemble, delicately handcrafted by adept craftsmen, is precious, luxurious and opulent enough to be considered as rare pieces for heirloom that can be passed on from one generation to the next.
Actress Rimi Sen was the show stopper for the event
About Anita Dongre
From runways and award shows to premieres and movies, Anita's designs have graced the country's most elite and celebrated personalities from all walks of life.
Her innate flair for style and design enables her to create collection after collection that flows from her intuitive awareness of the au courant of having a taste for the next hot trends. But more importantly, her designs voice the taste of the new age 21st century Indian woman. Known as the designer who embodies empathy in her creations, it is her understanding of the uniqueness of each woman's own beauty, grace, body and the pulse of a woman's desires, ambitions, dreams and sensuality that inspired her to create her fashion house AND Designs India Ltd, which ensures that every Indian woman finds her complimentary fashion statement.
AND, her inimitable label is today one of the most recognized and well-loved wardrobe staple of the modern, go-getter woman. This label has come to represent high street fashion at a sensible price. It meets the fashion needs of celebrities, teenagers, young mothers, the career woman and the socialite.
Her designs are always in perfect sync with the eco-conscious. In today's organic age, Anita Dongre adds environmental glam with GRASSROOT - her latest line of Organic clothing that works sustainable fabrics with traditional crafts into a versatile range of stylish wardrobe essentials.
Her creative energy takes wings from her love for life, nature, wellness, art, movies and people. While the glitz and glamour of her designs have found their way into the silver screen blockbuster movies like My Brother Nikhil, Bas Ek Pal, and lately, Sorry Bhai, her stylish power suits and uniforms have changed the face of blue chip corporate houses, airlines, hospitality industry and educational enterprises. From Dhirubhai Ambani's pre-school to the luxuries of the Taj Group of Hotels, you'll find Anita's smart dress code notching up great results.
Today her brands sell from more than 120 retail points throughout the length and breadth of the country.
The legend in trendsetting has only just begunÂ…all set to take the world by storm, with continuously expanding while defining trends, Anita's enthusiasm, creativity and boundless talent have kept her at the forefront of fashion. |
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