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Sunday, September 13, 2009 (19:02:51) |
| Tags : Lifestyle, Kolkata Fashion Week, Aarti Vijaygupta |
Aarti Vijaygupta's collection showcased on the fifth day of KFW II |
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Kolkata: The Spring Summer 10 collection alternates the signature austerity of the label with more creative inputs. Her collection into the fold, inspired by Japanese art of Origami she feels is self explanatory of her collection.
Her main objective was to fuse the traditional with the more topical. This she has tried to do so by blending of linen fabric in earthy colours with sophisticated cuts, which she believes, will certainly enchant the modern feminine world.
The design development with a new desire for informal look donned with a relaxed temperament on the basic of infinite genre mixes. The look is not about an age group but about a mind set, willing to have some fun with clothes. She opts for precious, matte eco-friendly fabrics like linen and terry voile that express my respect towards earthy resources.
The designs for her silhouette collection have clean lines with structural details: feminine but strong, lots of opposites, and strength in diversity. Also, everything has balance so that the delicate and the strong can work together.
Her idea of clothing as an art form is in cleanness of line and balance Minimalism shows purity of details. Her details contain structure, texture, and fabrication, tailoring and finishing. Her sensibility is organic through feminine, modern, and fluid but cut for comfort.
Since the simplicity and purity are my focus, choosing appropriate material becomes an important issue to create an ideal garment. The art is in seeing fabric as a graphic element, translating practical details into interesting forms, and then taking away anything that is not useful.
The silhouettes enhancing chic cuts with ideal aplomb pooled with ensembles where fabrics are molded with original sartorial touches. The silhouettes enhance the temperament of women with an incisive mode, where casual blends with the irrefutable indispensable elegance.
Dresses designed for casual wear has pleats (usually inverted box pleats) to allow for freedom of movement while dresses have double-ended inverted box pleats at the chest and back. The focus is on the sleeves, with an inverted box pleat with quilting in it that provides shoulder volume without the pads.
With an eye for detail, new frontiers are filtered through classic pieces while adhering to traditional techniques. Standalone distinctively constructed tailoring that plays with dimension and drape. She has tried to transform the body with exhilaratingly contemporary future-classic silhouettes with a reflective approach to design and have produced an original, intellectual tailoring with a wearable relaxed periphery.
Colours: The color palette evokes metropolitan shades of grey, offset against purple softened by the matte of linen, broken by beige, brown and sand tones, and greens have a dry, olivey patina.
About Aarti Vijaygupta
She is Aarti Vijaygupta, an alumnus of NIFT Mumbai, her identity are her designs for these are just not patterns, they are a reflection of my thoughts and ideas, of herself and her beliefs. Her Line is Prêt-o-porter & her labels idiosyncratic style is the fusion of handmade realizations with futuristic cuts. She believes in an enhanced body freedom, comfort and function.
Her work is all about 'breaking the compromise'. Merging old with the modern, creativity with practically. Her design philosophy is based on originality, not reproduction although she is comfortable drawing on many design styles (Primitive, Georgian, Shaker, Art Deco, Modernism etc.), She aims to produce clothes that are unique and contemporary yet grounded in the arts and crafts and the contemporary designer/craftsman movements philosophies.
She is also very interested in the craft of the making. She is constantly looking for new ways of blending and extending the traditions of the early craftsmen with exciting uses for materials, techniques and the best of contemporary innovations. Key drivers of my aesthetics lie in a strong belief in responding to the human spirit, the concept of yin and yang, playing with the proportions of the golden section, a wish for elegance in both visual and conceptual interpretation.
There has to be pleasure in use, enjoyment of details that can be taken for granted but can provide the observer with an 'ah ha' moment. Good design ensures that the object functions as it should, has a level of meaning, is aesthetically pleasing to the client, is structurally sound, has perfect fit and flawless finish.
USP: Box Pleats, pyramid cones, quilted yokes yet feminine to the contours- classy, wearable and realistic yet affordable, this sums up her USP. |
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